![]() ![]() Quality: It's one thing to set yourself a 20 article target-another to actually deliver on that content. The frequency of creating and publishing these posts will depend on some other factors though-time (or cost) needed and quality being primary among them. In your research, you're confident that each targeted keyword article can bring you 500 page visits per month working backwards from our goal of 10,000/month, you can quickly see that 20 published articles are needed. When it comes to working backwards, an example might look like this: Suppose you'd like to eventually drive 10K visitors/month to your site, and that you'd like to focus on organic SEO as your strategy. The second approach, on the other hand, can be more forgiving and suitable to side hustles, passion projects and personal blogs where the real objective is the creative and publishing process itself. The first approach is typically best when your content has a clear business goal or monetization objective. 1) Work backwards from some clear target or business-related goals to discover how much content is needed 2) Set yourself a clear process goal to hold yourself accountable. Publishing frequency: There are two approaches you can take to determining your publishing frequency. Let's take a quick look at some guidance on each of the above. If you've already spent some time fleshing out a content strategy, many of these questions will answer themselves. ![]() Which channels will you be most active on?.What is the goal or purpose of your content?.Here are a few factors that come to mind: When planning your content calendar, there's plenty to consider. What is a content calendar?Ī content calendar is simply a plan with a clear schedule. With Notion, you can keep all your research, ideation, goals, campaigns, content and planning in one place.Īnd in this post, we'll walk through a content calendar template in Notion for doing precisely that. Stitching together Google Sheets, docs, social media planner tools and who knows what else is a tedious nightmare. And when it comes to tools for creating a content calendar and schedule I really can't go past Notion. Reduce the friction involved in content planning, increase the effectiveness of that planning. Part of the difficulty comes from the tools we have at our disposal. ![]() From repurposing across channels to targeting the right keywords it's often far easier to simply 'wing it' than to setup a dedicated content plan for success. ![]()
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